HIGH SCHOOL PRINCIPALS AND TEACHERS SECTION
The SEG Hong Kong Admission Office promotes world-class Swiss hospitality education. We cordially invite your school to participate in these various specialized activities held right on your campus by our representatives during this academic year. Furthermore, we occasionally host exclusive sessions led by visiting guest lecturers from Switzerland, offering your students a firsthand experience of the authentic Swiss learning environment.
Principal's Nomination Scholarship Scheme
The Swiss Education Group (SEG) Hong Kong Admission Office proudly presents the Principal’s Nomination Scholarship Scheme. This prestigious initiative aims to recognize and support outstanding Hong Kong secondary school students who demonstrate exceptional academic achievements, leadership potential, and a passionate commitment to global hospitality, business, tourism, and culinary arts management.
Through this scheme, nominated students will have the exclusive opportunity to pursue world-class higher education in Switzerland, developing an international mindset and gaining invaluable global career perspectives.
Eligible Institutions & Academic Programs
Our curriculum covers global hospitality management, tourism and events, luxury brand marketing, human resources, financial analysis, hotel design, and culinary business management. All programs are taught entirely in English, featuring direct collaborations with prestigious international brands to stay ahead of global industry trends. The scholarship is fully applicable to bachelor’s degree programs across our four elite institutions:
- Swiss Hotel Management School (Campuses: Caux & Leysin)
- César Ritz Colleges Switzerland (Campus: Le Bouveret)
- HIM Business School (Campus: Montreux)
- Culinary Arts Academy Switzerland (Campus: Le Bouveret)
Eligibility Criteria
Applicants must meet all the following requirements:
- Resident of the Hong Kong SAR
- Meet the entry requirements for their chosen SEG program
- Currently enrolled in or graduating from a secondary school in Hong Kong and receive an official recommendation from the school Principal or Career Master
- Newly admitted freshman commencing their first year of study in the 2027 academic year
Application Documents & Procedure
Nominated students must first submit their university admission application to SEG, followed by the submission of the following scholarship documents:
- An official Recommendation Letter written by the school Principal or a senior teacher.
- A completed and signed Principal’s Nomination Application Form.
- A completed and signed Scholarship Application Form.
- Copies of secondary school academic transcripts (from Secondary 4 to Secondary 6).
- A comprehensive CV detailing extracurricular achievements, certificates, or awards.
- A personal Motivation Letter in English (maximum 500 words).
How to Submit: Application dossiers can be submitted either directly by the nominating secondary school or by the student. Please compile all documents into a single PDF format and email it to: scholarship@swisseducation.com.hk with the subject line: “Application for Principal’s Nomination Scholarship Scheme”.
Important Deadlines & General Terms
- Application Deadline: May 31, 2027 (Monday)
- Result Announcement: Successful scholarship recipients will be notified individually via email within two weeks of their complete submission.
- Enquiries & Support: For any questions, please contact our Hong Kong Admission Office via phone at +852 2545 0505 or email at scholarship@swisseducation.com.hk.
Terms & Conditions: This scholarship cannot be combined or used in conjunction with any other promotional offers, tuition discounts, or concurrent SEG scholarships. Swiss Education Group (SEG) reserves the right of final decision regarding all scholarship awards and eligibility approvals.
- Eligibility: Open to students who demonstrate exceptional academic performance in their secondary school studies.
- Quota: Maximum 2 students nominated per secondary school.
- Scholarship Value: Up to 40% Tuition Fee Reduction (Maximum value up to approx. CHF 52,000 / HKD 520,000 for the entire Bachelor’s program).
- Maximum Scholarship by Institution:
- SHMS (Swiss Hotel Management School) – Up to 40%
- CAAS (Culinary Arts Academy Switzerland) – Up to 35%
- HIM (HIM Business School) – Up to 25%
- CRCS (César Ritz Colleges Switzerland) – Up to 15%
- Note: The actual tuition credit and percentage will be calculated, reviewed, and disbursed based on the specific institution’s current academic year fee structure and academic credentials.
- Eligibility: Designed for well-rounded students who demonstrate exceptional talents, achievements, or leadership roles in non-academic fields (e.g., Arts & Culture, Community Service, Sports, Student Council, or Innovation & Technology).
- Quota: Maximum 2 students nominated per secondary school.
- Scholarship Value: Up to 40% Tuition Fee Reduction (Maximum value up to approx. CHF 52,000 / HKD 520,000 for the entire Bachelor’s program).
- Maximum Scholarship by Institution:
- SHMS (Swiss Hotel Management School) – Up to 40%
- CAAS (Culinary Arts Academy Switzerland) – Up to 35%
- HIM (HIM Business School) – Up to 25%
- CRCS (César Ritz Colleges Switzerland) – Up to 15%
- Selection Process:
- Unlike the academic track, a compulsory personal interview is required for all holistic track nominees to assess their passion, leadership potential, and communication skills.
- Note: The final award and specific percentage are determined by the scholarship committee based on the applicant’s interview performance and extracurricular portfolio.
Find the Perfect Fit for Your Students
Our four world-class institutions offer specialized pathways tailored to different student personalities, career ambitions, and academic strengths.
Leader in Luxury Hospitality & Events
• Ideal for natural event organizers
• Focus on luxury hotel operations
• Creative hospitality design tracks
Hub for Entrepreneurship & Innovation
• Ideal for future business owners
• Focus on eco-tourism & green business
• Analytical and strategic career tracks
Gateway to Luxury & Wealth Management
• Ideal for elite corporate career tracks
• Focus on marketing and luxury retail
• Modern corporate business tracks
Switzerland's #1 Culinary Arts Academy
• Ideal for hands-on, artistic learners
• Focus on fine dining & pastry arts
• Food entrepreneurship career tracks
SEMINARS, WORKSHOPS & SCHOOL ENGAGEMENT
In-School Seminars & Workshops
Format: 30–45 Mins | Conducted in Cantonese | At Your School Campus | For Senior Grade Students
• Elegant Dining Etiquette & Culture: Tableware settings, Western fine-dining manners, and premium table etiquette.
• Business Manner for Teens: Professional dress codes, business networking introduction, and key communication skills.
• Events Planning & Management: Introduction to diverse event types, step-by-step preparation, and hospitality operations.
• AI & Hospitality Trends: Discovering how artificial intelligence shapes future career opportunities in the digital business age.
Swiss Lectures & Experience Days
Format: 45–60 Mins | Conducted in English | At Your School Campus OR SEG Partner Venues | For Senior Grade Students
• Swiss Faculty Guest Lectures: Delivered by visiting professors from Switzerland. Covers global luxury retail, event management, green tourism, and business leadership, culinary arts, etc. Latest Update: International faculty members arriving this December—booking is now open!
• Pop-up Swiss Experience Days: Seasonal, hands-on masterclasses held periodically for secondary students, including luxury branding simulations, chocolate crafting, and professional culinary pastry arts workshops.
School Fairs & Educator Network
Format: Full / Half-Day | On-site Engagement | Tailored Formats | For Schools, Teachers & Counselors
• School Education Fairs: The SEG Hong Kong Admission Office is fully available to station at your school’s annual career days and university recruitment fairs. Invite our designated team to inspire your prospects!
• Priority Educator Network: Since our premium student Experience Days and Staff-Only Chocolate or Wine Tasting Workshops have strictly limited capacities, they are organized and announced exclusively on a seasonal basis.
• Stay Tuned: Join our educators’ network to receive priority invitation alerts for upcoming school collaborative activities.
Tailor-Made Educational Programmes in Switzerland
All of your needs—from accommodation, to meals, and activities—will be fully taken care of.
We possess extensive experience in creating dynamic, interactive, and highly educational customized programs for secondary school students. Leveraging our local expertise in Switzerland and a robust network of global industry partners, we can design a bespoke study itinerary that perfectly meets your school’s specific learning objectives and curriculum needs.Students will explore Switzerland’s iconic cities, marvel at unique alpine architecture, embrace rich cultural heritages, and dine at specialized training restaurants. Experience the tranquil and traditional side of the Swiss Alps through family-friendly collaborative activities and scenic wonders. Let us help you make your school’s dream educational program come true!
Our Track Record: Collaborations with Hong Kong Schools
See how we engage, inspire, and empower secondary school students through hands-on hospitality and culinary workshops.
Booking & Enquiry Form
Select your preferred activities and our Hong Kong team will contact you within 2 working days.